A lot of videos online go viral, a lot of times you never knew it was going to happen, it just did. Some of the most viral videos of all time were just funny random stuff that took on a life of its own and the rest became history.
Creating a viral video on purpose for the launch of a product can be a tricky thing. Trying to force a video to go viral can backfire a lot of times. I just came across a video of a new product that seems to have done it right. The numbers aren’t insane or anything yet, but when you have over 600,000 views and humor isn’t involved you’re doing pretty good. The company did a good job of showing off how cool their product was all the while doing something that would make it “viral” worthy.
Check it out and think what you can do similar for one of your products:
